Maria Cristina Cinici

Maria Cristina Cinici is an Associate Professor of Strategic Management at the Department of Economics of the University of Messina (Italy), where she teaches Managing Innovation & Entrepreneurship and Digital Management for Data Science. Her research explores strategic interactions and technology adoption in emerging ecosystems alongside business model design. She employs methods like multi-case theory-building, qualitative comparative analyses (fsQCA), and, more recently, experiments and neuroscience tools. Her papers, featured in renowned journals such as Technovation and Technological Forecasting & Social Change, have received nominations for Best Paper at various conferences.